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West Coast Style began as a way to share our passion for the sport of mountain biking with our friends and family. Over the years the company developed into a creator of high quality educational and instructional materials for the mountain biking community.

We hope to continue to entertain and educate riders of all ages and levels of ability across the globe for many years to come. Whether they are just getting started, already love to ride or want to take their skills to the next level come ride with us.

In 2000, West Coast Style created it's first video focusing on the educating the public on safer and more efficient riding skills. In 2004, the series was expanded to encompass new technology and a new set of skills. Freeride Fundamentals was born from the emerging freeride scene in Vancouver, BC.

West Coast Style's DVD series covers a broad spectrum of expertise, and together Mountain Biking and Freeride Fundamentals create an unbeatable package of high quality educational materials pertaining to the sport of mountain biking.

Our products focus on concise, yet detailed, instructional guidelines with clear visual images to portray the lessons clearly for all levels of riders. The breakdowns are derived from using an already proven technique of skill analysis, building the skill in progressions to create the desired result ­ whether it be to get over a log, corner at speed or ride a steep rock face.

We hope you enjoy our WCS series and look forward to hearing your comments.

Ride with style, West Coast Style,

The WCS team